There are times when change becomes inevitable.
White Deer is ready to make a difference and take inclusive fashion to the next level.
This is definitely a very exciting time... with a complete rebrand, we are transforming ourselves into a more inclusive and modern brand, ready to do what we have never done before.
We want to make you feel the essence that has been kept in the drawer for six years. We want every skin to feel proud of using White Deer daily.
This rebranding is more than just a change of image, it is a profound transformation that reflects our essence and our values. With our new slogan "Aspiring to Inspire" we are committed to inspiring everyone to feel confident and represented.
Shooting
White Deer has always invested in campaigns, and we're not talking about money.
One of the most exciting moments of this transformation was undoubtedly the shooting that marks the new dress collection.
Imagine a clean and light setting, dresses that combine glamour and comfort, and a team dedicated to capturing the essence of the new White Deer. The photos reflect the authenticity we want to convey, with real people who feel good about themselves when wearing our brand.
Every click of the camera was a step towards our goal of creating a true connection with each of you.
Stay tuned for the next chapters... We'll share behind-the-scenes footage and special moments on our social media that you won't want to miss.
Here begins the beginning of a beautiful story.