This year, for our Black Friday campaign, we chose to travel with suitcases and luggage to Italy!
To help you feel like you're in the Italian vibe , we'll explain some of the most well-known popular expressions that make Italian such a romantic and classic language.
IL DOLCE FAR NIENTE
This is a well-known expression around the world and is automatically associated with the Italian lifestyle (and the further you go to the south of Italy, the more this expression is reflected - say popular people).
Literally translated, it is the sweetness of doing nothing. In a few words, it is a phrase aimed at those who value their rest and, in extreme cases, for those who are lazier and what they like to do is: nothing!
Italians value their lifestyle very much and believe that we should live more than just survive. We believe that following this motto with weight and measure can bring some peace of mind. And thou?
VENI, VIDI, VICI
"I came, I saw and I conquered" - this is how these three words are translated, which together form this phrase that according to legend was uttered by Julius Caesar - Roman military and political leader, in 47 BC.
Nowadays, this phrase remains a motto for those who want to achieve success, for those who need extra motivation or even for the world of business and entrepreneurship.
ANNI, AMORI AND BICCHIERI DI VINO NON SI CONTANO MAI
The third phrase we have for you is undoubtedly a way of seeing life: "years, loves and glasses of wine can never be counted". It's an easy-to-understand and straight-to-the-point phrase.
You only live once and if we waste time with the years that have passed, the loves we've already experienced and all the glasses we've already toasted, we'll lose the charm of living life in the present.
Therefore, from now on, don't let the years, loves and glasses of wine be a number in your life, but rather experiences and stories to tell!
MANGIA BENE, RIOI SPESSO, AMA MOLTO
"Eat well, laugh a lot, love a lot!" - We end this saga of sayings with a phrase where Italy is demonstrated in its purest form - combining food with laughter and love.
It's nothing new that the culture of pasta, pizza and aperol spritz is a reflection of wanting to bring people together around a table so they can share stories, laugh a lot and discover new loves.
In short, if you follow these life mottos like a good Italian, you will enjoy life by appreciating the smallest things!
May your next pasta alla carbonara be at a table surrounded by friendship, love and a glass of wine! 🤌
#WHITEDEERTAKESITALY #BLACKFRIDAY2023
